AIROH AND YAMAHA ITALIA: A SYNERGY AGREEMENT

AIROH through the distribution chain of the motorcycle company. In support of the partnership also planned joint promotional activities throughout Italy.

The handshake that sanctioned the partnership took place between the pavilions of EICMA and, from the first of January 2023, kicks off the trade agreement between AIROH and Yamaha Italy.

In support of the partnership, AIROH and Yamaha Italy will also develop activations on the promotion front, joining forces in joint marketing activities that will see the organization of events aimed at the final consumer.